Creating a Listing Title


Following a Mommy Income lesson here and these are some notes. Mobile has 75% of the searches. The number of characters with useful info should be 60, 80, and 160 characters depending on the device.

Title from Amazon

Capitalize the first letter of each word.
• Do not capitalize conjunctions (and, or, for), articles (the, a, an), or prepositions with fewer
than five letters (in, on, over, with).
• Use numerals (2 instead of two).
• State the number of items in a bundled product (pack of 10).
Keep it under 200 characters, but make sure to include critical information. (under 80 is recommended)
Use only standard text, since special characters or symbols like © will not display in the title.
• Do not include price and quantity.
• Do not use ALL CAPS.
• Do not include information about yourself or your company. If you own the brand, put your
brand information in the brand field.
Do not include promotional messages, such as “sale” or “free ship.” Follow these instructions
on how to set up promotions (sign in required)
• Use your seller name as the Brand or Manufacturer only if your product is Private Label.
• Do not include subjective commentary, such as “Hot Item,” or “Best Seller.”

Not included above but important: Titles must contain product-identifying information, such as “hiking boots” or “umbrella”.

Character Counter – neat tool to keep a running tally of size of title.

Brand is questionable in the above if you own the brand.

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