Doing a lot of reading on ways to get the right keywords for a listing and be able to use tools to see which keywords are indexed by Amazon search. A good read is “A Guide to Amazon Indexing & How to Check Your Keyword Indexing” from

One of the tools mentioned is the KW Index and Rank Tracker Chrome extension from AMZDataStudio. has a good read in “The Ultimate 2021 guide to Amazon backend keywords“.

A Peek Behind the Curtain: Finding Amazon Backend Keywords

How Can I See What’s in the Backend of My Competitor’s Listing?

Amazon FBA Case Study: Spy On Your Competition & Steal Their Best Keywords– video with Helium 10 Bradley Sutton.

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